The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.

  • Genre: Documentary, History, Music
  • Release Date: 2001-02-27
  • Runtime: 55 min
  • Country: United States of America
  • Language: English
  • Status: Released
  • IMDb Rating: 7.2
The Merchants of Cool poster